Webinars, Industry Reports, & More

We’ve been working with small businesses for over a decade. And we’ve used the experiences and knowledge we’ve gathered to create these free resources. Even if you don’t use Spotlight, we want you to be successful!

Explore These Free Resources


Every webinar we host is created exclusively for local service businesses, and addresses common marketing struggles.

Avoid these Communication Pitfalls When Talking to Customers

How do you get someone to listen to you? Make it about them! In this free webinar, you’ll learn how to make your customers feel important—and do it sincerely.

Register Now

Free Customer Analysis

Our free customer analysis identifies revenue opportunities in your database, and gives you an actionable plan to get more repeat business.

Learn valuable metrics about your business, see how you compare to others in your industry, and get a free dashboard to monitor your progress.

Get Analysis

Industry Trend Reports

See how you compare! We looked at all the data we’ve analyzed over the past three months to discover benchmarks and trends.

Available for: Carpet & Upholstery Cleaning, Electrical Services, Heating & Air Conditioning, Plumbing & Sewer

Download the latest reports

Customer Journeys

Read about the experience of these local service businesses before and after implementing Spotlight.

Appleton Campbell
Warrenton, VA
Rocky Top Air
Knoxville, TN
Cosmopolitan Carpet & Rug Cleaning
Arlington, TX
Mark Johnson Plumbing
Ruston, LA
Simply Magic Chem-Dry
South Windsor, CT
Capital Plumbing & Heating
Edmonton, Alberta