Things I love about Hearfelt creations:
1. Discounts/promotions
2. The pairing of stamps sets with Spellbinders.
3. The fabulous booth at the Somerset NJ Scrapbook convention. The card samples were beautiful, the salepersons were knowledgeable and very pleasant.
4. The user friendly website (especially payment by Paypal)
5. The varied inventory. I finally found clear cardstock here at HC at reasonable pricing.